The number of women occupying top management positions in the UK fell in 2011 to more than one quarter reaching lowest point of the last nine years, according to The Guardian (http://bit.ly/yWWWS9). According to a report by the Institute of Practitioners in Advertising (IPA), which represents more than 80% of advertising and media agencies in United Kingdom, women represent 13.5% of the 415 who occupy positions as chair, chief executive or managing director in an agency.

The total number of women leading agencies decreased compared to 2010, at a rate of 26% (from 76 to 56). The IPA, 13.5% share held by women is the lowest proportion of the study conducted in 2003 on the industry, when women held 11% of the positions of heads of agencies.

However, according to the IPA, there is an increased percentage of women who have other functions in the "executive management" in the agency in 2011 from 25.5% (2010) to 27.3% (2011). Overall, between 2010 - 2011 women have a share of 22.4% of executive management positions, according to the IPA. The report also stated the report men - women employed in industry: 51.3% - 48.7%.

Percentage of employees from Caucasian families is 90.6% in 2011, 0.6% higher than the percentage in 2010.

Number of employment rose to 19,372 in 2011 (at a rate of 2.8%), despite reducing the number of agents registered as members of IPA. Also, the number of employees aged between 40 and 50 years represent 13.2% of the total and only 5.7% have ages above. The average age of employees in industry is 33.8 years.

Despite the idea according to which technology will lead to work outside offices, IPA report reveals that 1.2% of employees (236 people) working for agencies in their homes. In 2010, the number of employees working from home was higher than fourth (321 people). However, one conclusion is that flexible working was introduced in 16.3% of agencies and 10% of agencies say they use technology to facilitate flexible hours.

The third edition of Online PR Boot Camp is an intensive training for two days of social media and online PR and marketing communication addressed to people in companies and PR agencies and advertising. The event takes place on 16 and Feb. 17 at Capital Plaza Hotel in Bucharest.

Participants will take part in a process of accelerated learning experience (hence the concept of Boot Camp) and together with the teammates. It will discuss new techniques and tools available online and how they can be integrated brand communication strategy.

Among the speakers who will attend the event include China-Birta Cristian (co-founder of blog Initiative), Monica Jitariuc (Online PR Director, The Practice), Alexandru Negrea (Social Media Manager, BCR), Cristina Bazavan (Blogger) and Cristian Manafu (Managing Partner, Evensys).

More details prbootcamp.ro

Summit International Communications Consultancy Organisation 2011 (http://www.iccosummit.org/) will take place from September 29 to 30 in Sintra, Portugal, a press release issued by BDR Associates. The main theme of the event is "taking the lead public relations: PR industry in 2020." Summit brings together persons from consulting in PR and representatives of the new generation of leaders in public relations.

Among the guests at the event are known personalities in public relations such as Harold Burson, Lord Chadlington, Prema Sagar, Mark Adams, Olivier Fleurot, Jean-Leopold Schuybroek and Paul Holmes. Also, the event will be attended by representatives of the new generation of leaders including Rob Flaherty, Stephen Waddington, Carl Fredrik Sammeli Forsgard Christina.

If I had to choose one professional event which this year to participate, should be ICCO Summit 2011. I have compiled the most influential and eloquent speakers in consulting in Europe, Asia, USA and Australia to present the most important trends in our sector of activity and to provide practical advice on how to relate to them . Add to all these and Global SABRE Awards and get an event where you really need to participate, "said Richard Houghton (President ICCO).

Target event is the top managers in independent agencies, consulting companies and large multinationals.

During the summit, participants will attend lectures and workshops will cover topics ranging from the "Evolution of Public Relations in 2020" (including views from Asia, USA and Europe), the "public relations in the executives (c-suite) "and" future independent agency ", to fears of rising margins, winning the battle for talent and integrating social networking into PR campaigns.

The program was created so as to generate interaction between guests and the public, including discussions both in plenary and in groups.

The program also includes the summit for the first time and Sabre Global Awards gala dinner, organized in collaboration with the Holmes personalities which are distinguished by exceptional results recorded in leadership and contribution to international development of public relations consulting are included in ICCO Hall of Fame (http://www.iccopr.com/hall-of-fame/Halloffame.aspx).

Participants can register online on the dedicated website. Number of seats is limited.

http://www.iqads.ro/a_14532/summit_ul_icco_2011_relatiile_publice_preiau_conducerea_industria_pr_in_2020.html  

At conferences and seminars at the 5th edition Digital Marketing Forum will be attended by specialists in online communication, advertising and media strategy in Romania and the UK, Belgium and Poland, according to a press release Evensys organizer. The event will take place between 22 and 23 February at Hotel Crowne Plaza Bucharest.

The first day will include four sessions in which the conference will discuss new ideas and tools to optimize their brands online campaigns, the most common solutions for challenges in digital marketing strategies and tactics for building a social media promotion, www.digitalforum.ro suitable site. Participate Alexandra Mecklenburg (Business Partner & Global Brand Director at OgilvyInteractive London), Steffen Thejll-Moller (specialist in online strategy and Associate Director at Fleishman Hillard Brussels), Emma Searles (Activation Director MEC Global), Philip Pieczynski (vice-president Gemius SA Poland).

The day consists of workshops dedicated to Internet marketing and, respectively, Social Media Marketing.

On both days of the event will be experts from local and regional companies such as Digital Think, Kinecto, UrsusBreweries, Interactions, BuzzMen, White Image, METROM, Spada, Groupon Romania, ETARGET, Daedalus, Discovery Networks, The Geeks, along with directors OgilvyInteractive companies and local specialists, MEC Interaction, Gemius Research.

In this edition of Digital Marketing Forum will be released the results of the "Leading Brands by Romanian Internet Users" (Gemius Research) and "Digital Diary of Romanian Internet user" (Daedalus Millward Brown), and will be presented the second edition of Digital Marketing Report.